SocialBro: Explore Your Community
I consider SocialBro one of the top three most effective marketing tools for businesses.
SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers.
Here are the analytics tools available with SocialBro.
Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. This helps you determine the specific hour of the day when people are active.
It’s a quick way to know when you should be tweeting. This is more relevant than depending on studies done by others, because it’s tailored specifically for you and your Twitter community.
Insights About Your Account
You’re able to get insights about your own Twitter account, as well as your followers.
You can see:
- Number of followers you have
- Number of followers who have not followed you back
- Number of people you haven’t followed back
- In which language your followers are tweeting
- Time zone of your followers
- Where your followers are from
- Number of followers your followers have
- How frequently your followers go online
- Number of tweets your followers have sent
You can use this additional data to improve your Twitter marketing. You’ll have better insights about your followers, which means you can tailor your Twitter content to be more relevant to your community.
For example, if you find that your followers are mostly from the Asia-Pacific region, you should design your campaign to broadcast according to their time zone.
This entry was posted onvrijdag, december 28th, 2012 at 11:43 and is filed under Top Apps. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.